90-Day Revenue Growth Plan

2 Hours Daily · Drag tasks between days to rearrange

Overall Progress
0% Complete
🎯

Meta Ads

Mon/Thu · 30 min

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Klaviyo

Tue/Fri · 45 min

🌐

Website

Wed · 30 min

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Social

Daily · 20 min

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Design

Weekend · 2 hrs

Week 1: Foundation

Day 1

Launch earring ad: 3 creatives (lifestyle, flat lay, on model), $20/day, target women 35-55

Day 2

Update popup: 15% off for email - go to Klaviyo → Sign-up Forms → Edit your form → Behavior tab → Check "Show when visitor is about to leave" (exit intent)

Day 3

Add customer reviews section to 3 bestselling product pages (more social proof beyond "As Seen in BG")

Day 4

Review earring ads: pause worst performer, increase winner to $30/day

Day 5

Review your Welcome Series flow - test adding urgency to email 3: "Your discount expires in 48 hours" + showcase bestsellers with reviews

Day 6

Sketch 3 new designs based on bestseller (for yourself - to inform production decisions, not for posting yet)

Day 7

CAD strongest design, post to social asking "would you wear this?" to validate demand before production

Week 2: Building Momentum

Day 8

Launch necklace ad with winning format from Week 1, $25/day

Day 9

Set up abandoned cart flow: 3 emails at 1hr, 24hr, 48hr with different hooks

Day 10

Add trust badges (secure checkout, return policy) to checkout page

Day 11

Test video ad format showing jewelry in motion, $20/day

Day 12

Send first campaign to full list: "How to style our bestseller 3 ways"

Day 13

Refine validated design based on social feedback

Day 14

Create 3D renders of refined design for pre-order campaign

Week 3: Social Proof

Day 15

Launch testimonial ad featuring real customer review, $25/day

Day 16

Add product recommendations to abandoned cart emails based on viewed items

Day 17

Add FAQ section to product pages (shipping, returns, materials)

Day 18

Launch "As Seen In" ad highlighting Bergdorf Goodman feature, $30/day

Day 19

Create "First Purchase" segment and send personalized thank you campaign

Day 20

Sketch 2 variations of second validated design concept

Day 21

Poll social audience on design variations to validate direction

Week 4: Conversion Optimization

Day 22

Launch ring collection ad showcasing 3 styles together, $30/day

Day 23

A/B test welcome email subject lines (track open rates for 3 days)

Day 24

Add urgency element: "Only X left in stock" on low inventory items

Day 25

Review all ad metrics: calculate ROAS, pause ads under 1.5x return

Day 26

Review flow analytics: identify drop-off points in Welcome Series

Day 27

Begin prototyping winning design from Week 3 poll

Day 28

Photograph prototype, prepare teaser content for Month 2

Week 5: Optimization Begins

Day 29

Launch retargeting ad for cart abandoners with 10% discount, $15/day

Day 30

Create browse abandonment flow: 3 emails over 5 days showcasing viewed items

Day 31

Create "Complete the Look" product recommendations on 5 key pages

Day 32

A/B test ad copy: emotion-focused vs. feature-focused messaging

Day 33

Segment your list: create VIP segment (2+ purchases) and send exclusive preview

Day 34

Begin production on validated design from Week 1-2

Day 35

Photograph new piece in 5 different settings for upcoming launch

Week 6: Conversion Focus

Day 36

Launch collection ad showcasing 3-piece bundle with 15% bundle discount

Day 37

Create post-purchase flow: thank you + care guide + request review on day 7

Day 38

Add size guide with photos to all ring/bracelet product pages

Day 39

Review all ads: consolidate budget to top 3 performers, increase to $50/day total

Day 40

Launch winback campaign: target customers who haven't purchased in 60+ days

Day 41

Design complementary piece to bestseller (matching set concept)

Day 42

Create mood board for signature collection (colors, themes, inspiration)

Week 7: Revenue Growth

Day 43

Launch seasonal promotion ad: "Perfect for [upcoming occasion]", $35/day

Day 44

Create repeat customer flow: exclusive 20% off on second purchase

Day 45

Create gift message option at checkout

Day 46

Test carousel ad format showing full collection, $30/day

Day 47

Send campaign: "Our bestsellers this month" with social proof

Day 48

Sketch signature collection hero piece

Day 49

CAD render of signature piece, get early feedback from VIPs

Week 8: Refinement

Day 50

Scale winning ads to $60/day total budget

Day 51

Optimize abandoned cart emails: add more urgency to email 2

Day 52

Add related products section below product descriptions

Day 53

Launch limited edition ad: create FOMO with "Only 10 made", $35/day

Day 54

Create "Birthday Month" segment and set up birthday flow with special offer

Day 55

Finalize signature collection designs (3-5 pieces)

Day 56

Begin production on signature collection

Week 9: Scale Preparation

Day 57

Launch lookalike audience ad based on best customers, $40/day

Day 58

Create VIP early access campaign for signature collection

Day 59

Create signature collection landing page with countdown timer

Day 60

Create teaser ad for signature collection, $30/day

Day 61

Send collection preview to email VIPs with 24hr early access link

Day 62

Final quality check on signature collection pieces

Day 63

Photograph entire signature collection - all angles and lifestyle shots

Week 10: Pre-Launch Buzz

Day 64

Launch countdown ad: "7 days until signature collection drops", $40/day

Day 65

Send countdown email to full list with exclusive preview link

Day 66

Test signature collection pages for mobile optimization

Day 67

Create retargeting audience of all site visitors from past 60 days for launch

Day 68

Create post-launch sequence: 3 emails over 2 weeks for collection buyers

Day 69

Create promotional materials: social graphics, email banners

Day 70

Final collection photoshoot - lifestyle and editorial shots

Week 11: Launch Week

Day 71

VIP early access ad: "Shop before everyone else - 24hrs only", $50/day

Day 72

Activate VIP early access: send unique link to best customers

Day 73

Add limited stock indicators to signature collection pages

Day 74

Increase ad budget to $100/day for launch week across all audiences

Day 75

Monitor launch metrics: open rates, click rates, conversion - adjust in real time

Day 76

Monitor inventory levels, adjust production plans if needed

Day 77

Create post-launch content: customer unboxing videos, testimonials

Week 12: Launch & Optimize

Day 78

LAUNCH: Signature collection ads at $75/day across best performing audiences

Day 79

Send launch announcement to full email list

Day 80

Add urgency banner: "Limited quantities - signature collection"

Day 81

Launch user-generated content ad campaign with customer photos

Day 82

Review 90-day email metrics and optimize underperforming flows

Day 83

Plan next collection based on customer feedback and sales data

Day 84

Review complete 90-day performance - celebrate wins and plan next quarter!

Revenue-Focused Milestones

Month 1: Foundation

Email List Growth +150 subscribers
Ad ROAS Target 1.5x minimum
Flows Optimized 4 flows improved
Engagement Rate 3%+ average
Designs Validated 2 with pre-orders

Month 2: Optimization

Ad ROAS 2.5x+
Email Revenue % 20% of total
Conversion Lift +0.5% minimum
Repeat Purchase 15%+
AOV Increase +15% via bundles

Month 3: Scale

Ad ROAS 3x+ sustained
Email List Size 500+ total
Flow Revenue $3K+ monthly
Social Attribution 10% tracked
Signature Collection Launch + $5K